I really don’t like television commercials, and I’m pretty sure I’m not alone in that regard. It’s a common complaint; we all talk about how much we dislike TV advertising. We all subscribe to Amazon Prime, Netflix, Hulu, and other streaming services so we can avoid them. And yet, sometimes a particularly memorable advertisement tag-line will worm it’s way into one’s regular conversation. My step-father had one of those: whenever my mother made anything even slightly piquant he would say, “Mama mia, that’s a spicy meatball,” which some of you may recognize from an old Alka-Seltzer commercial.[1]
Another one that ended up in America’s political lexicon was Clara Peller’s famous question in a Wendy’s ad: “Where’s the beef?”[2]
My wife and I picked one up a few years ago from a commercial for the on-line auto insurer Esurance. Sometimes when we see someone doing something particularly bone-headed, one of us will turn to the other and say, “That’s not how it works. That’s not how any of this works.”
